Complete Digital Marketing Guide

Whether for B2B or B2C companies, digital marketing is the most effective way to help grow any business.

Digital marketing costs less compared to traditional marketing.

This method is the quickest way to engage and build relationships with your potential customers.

It's the most targeted form of advertising available.

It's an excellent way to instill trust in your target market and build your brand.

And it's the most measurable and scalable form of marketing available.

Today, we intend to take a step back and answer a very important question: What is digital marketing?

Then, we will delve into the types of digital marketing and guide you in launching your own digital marketing campaign.

What is Digital Marketing?

Digital marketing is marketing through the internet, and by marketing, we refer to a set of activities used to create, establish connections, and provide value to your customers.

Digital marketing allows you to do this through various channels in the digital space.

So, that's what digital marketing is, but why should you use it?

Here are the benefits of digital marketing in 5 words.

Which of the following modes do you think is faster - making a phone call to 100 people or sending 100 text messages and emails?

How do you interact with a radio advertisement or electronic billboards? Is that possible?

Meanwhile, your customers can directly reach out to you through your social media advertisements...

... such as Facebook ads or your Instagram posts.

In terms of costs, advertising and selling products through television ads is very costly.

On the other hand, social media marketing reduces these costs by half to reach the same audience.

The target audiences for these two methods are not even comparable. Besides targeting, demographics, behaviors, and specific geographies, you can also pinpoint specific audiences.

Another aspect to consider is measurability. You can turn your results into numbers. When you have tracking (like Google Analytics) installed on your website, you can view real-time conversion data on your website.

Then you can take a step back and determine what works, what doesn't, and scale your business to achieve your desired conversion rate.

Are your marketing campaigns seen by the right people?

So far, you know the "what" and "why" of digital marketing; let's talk about the "how."

To understand how digital marketing works, you must first familiarize yourself with the various types of digital marketing.

6 different types of digital marketing that you can use:

The various types of digital marketing include:

1. Your website
2. Search Engine Optimization (SEO)
3. Content Marketing
4. Pay-Per-Click (PPC) Advertising
5. Social Media Marketing
6. Email Marketing

While these are 6 different types of digital marketing, they perform best when used together.

With that said, let's review a digital marketing campaign together so you can fully understand.

So for this example, we'll take a look at Kitu Life Super Coffee. Founded in 2015, they've experienced over 11,000% growth in the past 3 years and ranked 18th on the 2020 Inc. 5000 list of America's fastest-growing private companies.

Now, let's examine their digital marketing to see how they accomplished this.

Website

The first thing you'll notice is that they have an amazing website.This web page clearly displays their product, what makes it unique, and even includes some customer testimonials. To succeed in digital marketing, you must have an effective website design. Ensure it's responsive and user-friendly on digital devices like mobile phones and tablets. Business owners need to understand that their website is the centerpiece of all their marketing efforts.

So, if you have a poorly optimized website, you'll get poor results from your online marketing efforts.

Search Engine Optimization Once your website is up and running, the logical next step is investing in Search Engine Optimization, often referred to as SEO.

You want to ensure that people can find your website.

From what we can find, Kitu ranks for over 1800 keywords and generates over 40,000 visitors for free from Google.

For example, they rank #1 on Google for the keyword "super coffee." This is a keyword that is searched for over 27,000 times a month in the United States. And since they have properly optimized their website for this search phrase, they appear first in the organic search results.

This means they get thousands of free website traffic from Google. This is done through SEO. SEO is the process of improving and optimizing your website for higher rankings in search engine results.

Content marketing is the next part of digital marketing.

Content marketing helps you build trust with people when they find your business. In content marketing, it's all about creating value. You want to start by developing content that provides free information. This information should guide people towards purchasing your products.

You can achieve this through blogging, eBooks, videos, and other means.

Kitu uses content marketing to address frequently asked questions that their customers likely have during their buying journey.

PPC Advertising:

Content marketing and SEO are effective in achieving your marketing goals, but they can be time-consuming.

To expedite things, you may engage in some pay-per-click (PPC) advertising. PPC advertising is a fast way to drive traffic to your website or landing pages, with the distinction that traffic comes at a cost.

PPC, short for "pay per click," refers to paying for each click on your digital advertisements. This type of advertising is primarily used in search engines, which is also known as search engine marketing (SEM).

Social Media Marketing: Social media marketing is an excellent way to build brand awareness and trust directly with your target audience in the digital world. This involves creating and consistently publishing small pieces of content on social media platforms.

This content should inform, inspire, or entertain your audience to keep your customer engagement high. To make it work, you must ensure it reaches your audience effectively.

Instagram Page of Kitu undoubtedly excels in this regard. They have over 80,000 followers, and as a result, they consistently post content that not only showcases who they are but also who their customers are.

Email Marketing:

With all these digital marketing activities in motion, you'll likely start generating traffic to your website in no time. That's great, but to maximize your revenue, you may need to coax your leads to take their credit cards out and make a purchase.

This is where email marketing comes into play. Email marketing automation is excellent for generating high-quality leads. It's also a great way to nudge your customers down the marketing funnel.

That's why it's no wonder that Kitu offers a 25% discount on their products for obtaining the email addresses of individuals who have subscribed to their email list.

They send a series of emails that educate their subscribers and promote their products.

So, this is essentially what digital marketing is all about.

Let's summarize today's post:

What is Digital Marketing? Digital marketing is marketing through the internet.

Why should you use digital marketing? Because it's fast, interactive, cost-effective, targeted, and measurable.

What are the types of digital marketing? Website design, SEO, content marketing, PPC advertising, social media marketing, and email marketing.

Remember that, as you work on creating a cohesive marketing strategy, it's essential to ensure your messages are consistent across all platforms. Whether you're creating new website pages or crafting a few Twitter posts, you should use the same brand voice and tone to help create a more unified experience for your target audience.

So, if you need assistance with any of the digital marketing strategies mentioned above, please contact us today!